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Bollywood by design

A Brimbank woman is joining a Bollywood megastar and his wife in bringing the flair of Indian fashion to Melbourne.

Vishwajeet Pradhan, who has appeared in more than 200 movies and his wife, Sonalika, will host the inaugural India Fashion Week Australia in Melbourne next month and hopes it’s the start of big things.

Vishwajeet said the event was about providing a platform.

“As an actor, wherever I have worked, I’ve always thought Australia has a huge talent pool – whether it be in acting, painting, design, modeling,” he said.

“But there’s not sufficient platforms here. I’m sad these creatives have to go to LA, London or Canada … if we can create something locally, that would be the goal.”

Sonalika said while the Melbourne event would be the first, but by no means be small.

“It’s not just about designers – there will be performances and lots of awards,” she said.

“MTV India and Colours TV will be televising this to 50 million people in 17 countries and in 2020 we’re hoping to take this to Singapore, Abu Dhabi and Sydney.”

The gala celebration will have Brimbank representation, with local Amanda Pollard named as one of the judges.

“I’m really excited to see the designers who are attending,” she said.

“We’ll be judging the emerging talent. There’s a few different categories we’ll be judging on and I can’ wait.”

India Fashion Week Australia will be held at Peninsula Docklands on August 11.

For more information email: info@meilleurevents.com

 

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