BRIMBANK NORTH WEST
Home » Uncategorized » MELBOURNE: Mums help in world-first breastfeeding app

MELBOURNE: Mums help in world-first breastfeeding app

New mothers in Melbourne have taken part in a world-first trial using technology to aid breastfeeding.

Melbourne-based technology company Small World Social teamed up with the Australian Breastfeeding Association (ABA) to develop an application for mothers that runs on Google Glass.

Five new mothers from across Melbourne took part in the trial of the Google Glass for Breastfeeding app using technology and the knowledge of 15 ABA counsellors to help them breastfeed.

Google Glass is a wearable computer in the form of reading glasses with an optical-mounted display that uses touch (located on the side of the glasses) and voice-activation control.

The mothers accessed a range of information about breastfeeding using the app and, if they were having issues, could call a counsellor and speak to them “screen to screen”.

Emma Crowder, new mother to baby Chloe, took part in the trial after learning other family members had experienced breastfeeding difficulties.

“I knew I wanted to breastfeed, but my mum and one of my sisters had struggled,” she said.

“So I was trying to arm myself with as much information as possible before going into early motherhood.”

With a background in information technology, Ms Crowder said her love of technology was also one of the reasons she took part in the trial.

She used Google Glass’ built-in camera while breastfeeding, which allowed a counsellor from the ABA to help improve her technique.

“When I left the hospital I thought everything was going great, but Chloe wasn’t putting on weight,” she said.

“Being able to contact the ABA and show the counsellors what I was doing made us realise Chloe wasn’t latching on properly.”

Small World Social project leader Madeline Sands said all five mothers were able to breastfeed their baby successfully after using the technology.

“The trial has been fantastic,” Ms Sands said. “We’ve started to talk with the counsellors to see what’s the best way to roll the technology out to more new mums.”

» breastfeeding.smallworldsocial.com

Digital Editions


  • From the archives

    From the archives

    Star Weekly looks back on the articles of our predecessors… 40 years ago 19 February, 1986 The head of the St Albans Health Centre last…

More News

  • Sod turned on new Deanside shopping centre

    Sod turned on new Deanside shopping centre

    Construction has officially commenced on the first major shopping centre to deliver convenience to the growing Deanside community. Delivered by National integrated property, construction and investment group Oreana, Deanside Central…

  • Jumpstarting young refugees driving journeys

    Jumpstarting young refugees driving journeys

    Purchase this photo from Pic Store: 228084 A new program will help young people from refugee backgrounds learn to drive. Minister for Roads and Road Safety Melissa Horne announced the…

  • Call to rename drain

    Call to rename drain

    Friends of Organ Pipes National Park (FOOP) is calling for the waterway known as ‘Tame Street Drain’ to be officially renamed a creek. The small country waterway makes its way…

  • Brasher makes debut

    Brasher makes debut

    Purchase this photo from Pic Store: 452928 Taylors Lakes’ Dylan Brasher was almost the hero for Victoria in his Sheffield Shield debut last week After piling on the runs at…

  • Seasons heating up

    Seasons heating up

    Purchase this photo from Pic Store: 532917 With the summer sporting seasons coming up to the pointy end, there was lots of important action on Saturday. Star Weekly photographer Ljubica…

  • Sunshine library floor closure

    Sunshine library floor closure

    Brimbank Libraries has issued an announcement, saying level one of Sunshine library will be closed the evening on Monday 9 February due to minor flooding. According to Brimbank Libraries, there…

  • Getting ready for kindergarten

    Getting ready for kindergarten

    As part of ‘kindergarten readiness month’ next month, local sessional kindergarten providers will host a series of open days from 17-26 March, giving families the chance to explore local kindergartens.…

  • Braybrook ramps up for BMX fest

    Braybrook ramps up for BMX fest

    Purchase this photo from Pic Store: 532725 Melbourne’s inner-west will take centre stage this weekend at the Braybrook BMX Festival, a three-day celebration of action sports, youth culture and community,…

  • Brimbank writers and readers festival returns

    Brimbank writers and readers festival returns

    Lovers of literature rejoice! The Brimbank Writers and Readers Festival is returning next month for its biggest event to date. Thirty-four events will run over six days, from 12-17 March,…

  • Former Cash Converters operators penalised

    Former Cash Converters operators penalised

    The Fair Work Ombudsman (FWO) has secured a total of $112,985 in penalties against the former operators of three Cash Converters stores in Melbourne’s north and west. The Federal Circuit…