BRIMBANK NORTH WEST
Home » Uncategorized » QUE SERA: The AFL CEO’s job should come into play

QUE SERA: The AFL CEO’s job should come into play

This column was written before the grand final.

So at this juncture I’m entirely ignorant of the winner and frankly don’t much care who takes out the flag – Hawthorn or Fremantle.

Like so many people this season I feel deeply disillusioned about Australia’s No.1 spectator sport, barely managing to muster enough interest to watch more than a quarter or two here or there.

The interminable Essendon supplements saga – and more particularly the AFL hierarchy’s woeful handling of it – has tainted the game.

This season – the one that never was – will enter the annals as footy feeble.

It’s like all the ticker just went out of it as soon as someone tried to inject it with peptides and pig’s brain extract.

I admit I’m a jilly-come-lately to the game. But it wasn’t my fault that I was dragged north of the border to live among a family of footy philistines shortly after birth.

Returning to Victoria as a 40-year-old, I quickly discovered the importance of football as a kind of social glue.

In NSW, people ask where you live so they can calculate the approximate value of your bank account. In Victoria they demand to know what football team you follow so they can see into your heart.

I chose Collingwood as my team after being press-ganged into the work footy-tipping competition, without then fully understanding that – eventually – we must all choose a tribe and stick. The Maggies seemed so unloved. Even the sports editor – an avowed Collingwood supporter – never backed his own team, though he bled for them.

I proudly bore all the unkind jokes we Collingwood supporters endure. My passwords, my car, even the black and white-laced wyandotte chickens, reflected my sporting heroes.

In 2010, the year of the Collingwood-St Kilda grand final replay, I was ecstatic simply to have the chance to watch them play another game.

It’s a far cry from how I feel about football today.

One of my girlfriends – a rabid Western Bulldogs supporter – agrees the game has lost a lot of its gloss. She blames Essendon entirely, but I don’t think the buck stops there.

When a company is not performing as it should, the stakeholders should look to the CEO – if they can find him. Just why is it that Andrew Demetriou (pictured) takes overseas trips during the football season?

Like it only lasts 27 weeks, but last year he spent six of them on a European odyssey, including the Olympics.

This year when ASADA finally delivered its interim report into the whole sorry Essendon story Demetriou was in the United States on a junket and actually extended his stay. He denies that during this crucial time he met with tennis honchos to discuss a post with Association of Tennis Professionals.

But in a volley with 3AW presenter Neil Mitchell, Demetriou admitted US headhunters had at some point dropped that particular ball in his court.

If only he took the job. Wouldn’t that be ace?

Digital Editions


  • Concerns over median strip growth

    Concerns over median strip growth

    Brimbank residents have expressed safety concerns about significant grass and weed growth on median strips across the municipality that have remained unattended. Local Chris Vella…

More News

  • Big Switch timetable released

    Big Switch timetable released

    The new timetable for the train networks ‘Big Switch’ has been released, with the state government saying it will deliver more than one thousand extra weekly services. Public and Active…

  • New library app

    New library app

    Brimbank libraries has announced its new library app for residents. According to Brimbank libraries, locals can use the app to carry digital library cards, browse a digital library, search and…

  • Have your say

    Have your say

    Purchase this photo from Pic Store: 504582 Brimbank council is seeking feedback for the draft of its community facilities hire licences and leases agreement policy. According to council, the purpose…

  • My Place

    My Place

    Purchase this photo from Pic Store: 510166 Fred Ackerman is an executive committee member of Keilor Historical Society (KHS) and wears many other hats as a local community leader and…

  • Falcons stay focused

    Falcons stay focused

    Purchase this photo from Pic Store: 517356 Caroline Springs remains focused on playing its best cricket at the right time of the year in the Victorian Turf Cricket Association Roy…

  • NGV comes to Brimbank

    NGV comes to Brimbank

    Families across Brimbank will be able to tap into a summer of creativity when National Gallery of Victoria (NGV) Kids on Tour 2026 rolls into Sunshine library this January, bringing…

  • From the archives

    From the archives

    Star Weekly looks back on the articles of our predecessors… 40 years ago 22 January, 1986 An elderly St Albans family, two members of which were terrorised, bound and robbed…

  • Youth council applications open

    Youth council applications open

    Purchase this photo from Pic Store: 504582 Locals aged between 12 to 25 years can apply to be part of the Brimbank Youth Council (BYS) for 2026. As part of…

  • Call for stronger officer presence

    Call for stronger officer presence

    Sunshine station and the surrounding precinct need a stronger officer presence to keep the local community safe, according to Laverton MP Sarah Connolly. Ms Connolly is calling for Sunshine station…

  • Lions winning vibe

    Lions winning vibe

    Purchase this photo from Pic Store: 517342 Taylors Lakes is starting to gain momentum with three wins on the trot in the Victorian Sub-District Cricket Association east-west competition. After a…