Anthony Frost will play a significant role in the development of Western United’s elite football academy after being named academy director.
The newly created role plays a significant part in the club’s vision of developing an elite football academy for all talented players and coaches.
Frost joins the club with the responsibility of bringing to life a full academy structure, whilst serving as the club’s National Premier League coach in 2022.
Most recently, Frost spent six years at Melbourne City in the capacity of academy head coach and coach developer.
He has also previously worked at Football Australia, including taking on the role of the men’s under-20 national team assistant coach.
Frost said he is excited to join the Western United project and hopes to continue the good work already being done while bringing his own influence to the club’s academy.
“I’m incredibly excited to join Western United and to have the opportunity to steer the club’s academy in a clear direction,” Frost said.
“Establishing Western United as a leader in player development and a place that supports people to achieve their maximum potential is what we are striving for.
“The club has big ambitions but always good people at the heart of everything, which really resonated with me and aligns really nicely to the type of players we want to develop.
“I’m looking forward to starting my role and meeting the staff and players as well as the broader football community in the west.”
Frost’s role will focus on driving Western United’s plans to have a fully operational academy set-up by 2023, implementing structures and principles for the club to follow into the future.
General manager of football Mal Impiombato is excited to welcome Frost to the club and is looking forward to the next phase of the clubs Academy evolution.