As the iconic Red Shield Appeal gears up for its 60th anniversary, the Salvation Army is rallying communities to contribute to its goal of raising $38 million.
This annual door-knock appeal stands as the largest and longest-running of its kind in Australia, with all funds directly supporting local community initiatives, essential services, and programs.
Brimbank city corps captain Chad Cole community support plays a vital role in the success of the Red Shield Appeal.
“This is the 60th anniversary for the Red Shield Appeal in Australia, and it is one of the most important times of the year for us to seek donations to help support the community,” he said
“Between coming out of COVID-19 and the rising cost of housing and utilities, we are seeing a very high influx of people seeking assistance, many of them the first time because it’s never been this tough before.”
The impact of donations resonates deeply within local communities, with funds raised in Brimbank directly benefiting disadvantaged families throughout the year.
Mr Cole said donations are used to fund the Salvation Army’s ongoing programs, such as the Christmas Cheer hamper distribution and the Pathways of Hope doorways program, which provides vital support services to individuals in need.
“Even though the Red Shield Appeal is really pushed through April and May, the funds we get this time of year sustain us for the entire year,” he said.
“Through our Christmas Cheer we help families with toys and food around Christmas time for those who wouldn’t be able to afford it otherwise. Last year our Christmas Cheer quadrupled with the number of people accessing it.
“Many times we hear stories of people skipping meals or prioritising certain utility bills just to make ends meet.”
With various donation opportunities available, including intersection collections in Caroline Springs, Mothers Day gift wrapping stations in Keilor Downs, and online portals, the community is encouraged to participate in supporting those in need.
Details: www.facebook.com/BrimbankSalvos/
Hannah Hammoud
