Sharing Christmas joy at Kmart Keilor

Kmart Keilor team members Karen and Helen are excited to see new toys pile up at the store as part of the annual Kmart Wishing Tree Appeal. (Joe Mastroianni) 306541_01

Kmart Keilor and The Salvation Army are joining forces to bring smiles to families for the festive period through the annual Kmart Wishing Tree Appeal.

Australia’s largest and longest running gift appeal is returning for its 35th year.

People can donate in five ways; by placing a gift under a Wishing Tree in a Kmart store, by scanning a QR code to make an online contribution, making a donation at self serve checkout, giving spare change in a coin collection box at the registers, or online.

The appeal began at the Kmart Adelaide store in 1987, and has raised more than 10 million gifts.

The appeal takes gifts donated at Kmart collection points, and the Salvation Army helps provide them to families in need at Christmas time.

Victorian Salvation Army public relations secretary Major Warren Elliott said they are experiencing increased demand this year with people reaching out for the first time because of cost of living increases.

“It makes an incredible difference to those families, some of whom would not have been able to provide gifts for their children at all without those gifts from Kmart and the Salvation Army,” he said.

“We’ll try our best to make sure they have the best possible Christmas that they can.”

Major Elliot said they are glad to accept whatever people can give, however they are often short on presents suitable for young teenagers and prefer new gifts.

“When the parents give the presents to their children, we want it to look like it’s coming from them,” he said.

Details: kmart.com.au/kmartwishingtree