Posting to stay connected

Beyond Blue chief executive Georgie Harman and Australia Post general manager of community and stakeholder engagement Nicky Tracey with a large version of the new postcard. (supplied)

This month, one million households across the state will receive a special prepaid postcard thanks to Australia Post and Beyond Blue.

The Connection Postcard program is entering its fourth year, with a big focus on encouraging greater community connection and supporting mental wellbeing across the country.

According to Ending Loneliness Together’s State of the Nation Report, nearly one in three Australians struggle with loneliness, especially in remote or regional areas, causing Australia Post to increase its distribution of postcards in this year’s program.

The two-part ‘Connection Postcard includes important mental health information and Beyond Blue contact details, and a detachable second part including a pre-paid postcard for recipients to pen a personalised note to send to a friend or loved one.

Created by regional Australian artist, Jocelyn Proust, the illustration includes two fairy wrens in a vibrant natural setting to signify the power of communication for connection and begins with the words, ‘sharing this postcard because I care’.

Australia Post community and stakeholder engagement general manager Nicky Tracey said Australia Post is proud to be expanding the campaign in 2024.

Beyond Blue chief executive Georgie Harman said the expanded campaign is coming at a time when greater community connection and awareness about accessible and affordable mental health support is critical.

“While people have never been more digitally connected, the research shows too many people experience feelings of disconnection, loneliness and isolation. In our fourth year in partnership with Australia Post, we hope to continue fostering genuine connection through the simple act of sending a personalised postcard, while also encouraging people to look after their mental health and know that Beyond Blue is always there for them with free support around the clock,” she said.