The TAC will have a presence in Melbourne’s CBD during this year’s Melbourne International Comedy Festival (MICF), encouraging all road users to play their part in keeping pedestrians safe.
There are more than 680 shows on the MICF calendar between March 26 and April 20, drawing a large and diverse crowd to Melbourne’s city streets – and a significant rise in foot traffic is expected.
The TAC will have an activation outside Melbourne City Town Hall to educate passers-by about the importance of staying vigilant when travelling on or around the city centre’s roads.
A 90s corporate-style online content series, ‘Be safe out there, folks, so you don’t miss the jokes’, involving the festival’s comedians will encourage festival-goers to put safety front of mind as they commute to and from Melbourne shows.
TAC Head of Community, Jacqui Sampson said the partnership with the comedy festival was aimed at encouraging Victorians to put their best foot forward in the interest of pedestrian safety.
“By partnering with Melbourne International Comedy Festival, we can inform, educate and promote road safety to a broad cross-section of Victorians, creating a safer road system for everyone”, Ms Sampson said.
