Brimbank council has adopted its visitor economy strategy for 2025 to 2029, which council said aims to increase visitor numbers to the municipality, support businesses and tourism, attract new businesses, boost the local economy, and celebrate the community.
According to council, six key ideas were outlined in the strategy including increasing the profile of existing attractions, elevating popular festivals and events in the area, and attracting new tourism operators and visitor attractions.
Other ideas include preparing the area for transit development opportunities, celebrating and promoting diversity within the community, and developing a destination brand that markets Brimbank as a great place to visit.
Brimbank mayor Thuy Dang said the strategy shines a light on what makes Brimbank a great place to visit.
“By attracting more visitors to Brimbank, we can support local businesses, create jobs, and share our vibrant attractions with more people,” Cr Dang said.
“We’re excited to start developing the great ideas that are part of the strategy, and we are grateful to the businesses, community groups, and residents who have shared their thoughts, ideas, and feedback. All of this has helped to create this exciting roadmap for attracting more people to our wonderful municipality.”
Council said it engaged with residents, tourists operators, retailers and other businesses to get their insights about how to attract more visitors to Brimbank.
