BRIMBANK NORTH WEST
Home » News » New campaign confronts child abuse material offenders

New campaign confronts child abuse material offenders

A new campaign is issuing a blunt warning to offenders: if you view child abuse material, you lose everything.

Viewing or sharing child abuse material, including written text-based material, is a serious crime with devastating consequences.

Offenders may believe their actions are hidden behind a screen, but the reality is that viewing child abuse material destroys lives – including their own.

Crime Stoppers Victoria, in partnership with Victoria Police, has launched a new campaign titled ‘What Are You Watching?’, which confronts offenders with this message: your people will disown you if you commit this crime – your friends, your family, your freedom, your future are all at risk.

Crime Stoppers Victoria chief executive Stella Smith said there can be no misunderstanding about the seriousness of these offences.

“Viewing or sharing child abuse material is a deplorable crime. Offenders face arrest, prosecution, public shame, entry on the sex offenders register and lifelong restrictions on their freedom and employment. They will also lose the respect of family, friends and community, and their actions will not be forgotten. The shame associated with this crime will destroy you,” Ms Smith said.

“Our message is clear: if you view child abuse material, you lose everything,” she said.

Victoria Police cybercrime division detective superintendent Tim McKinney said the harsh reality is that the prevalence of child abuse material in society is only growing, and there is no set idea of what an offender looks like.

“It can be anyone – a young person in their teens, someone who is married with a family, people in relationships,” Mr McKinney said.

“Our investigators work tirelessly alongside our partners across Australia and around the world to prevent the abuse of children and ensure offenders are put before the courts to be held accountable for their abhorrent actions. Every online action is traceable, and the message could not be clearer – if you engage in these horrific activities, you will be caught,” he said.

The campaign also urges people at risk of offending to seek help before their behaviour escalates.

Services such as ‘Stop It Now!’ Australia provide free and anonymous support for individuals struggling with harmful sexual thoughts or behaviours towards children, including those who have already engaged in illegal activity such as accessing child abuse material online.

The service also offers advice and guidance to people concerned about someone else’s behaviour.

Crime Stoppers Victoria is also calling on the community to play a vital role in protecting children.

Even the smallest detail in a report can help stop abuse and hold offenders to account.

If you suspect someone is accessing or sharing child abuse material, make a report online at www.crimestoppersvic.com.au or call 1800 333 000.

You can remain anonymous.

Digital Editions


  • Community Calendar

    Community Calendar

    Sunshine Lunar New Year Festival Celebrating the lunar calendar, a time of renewal and for friends and family to come together to celebrate the start…

More News

  • Working bee event

    Working bee event

    The Friends of Kororoit Creek (FOKC) is hosting a working bee event on Tuesday 20 January at its B Street Wildflower Garden site. According to FOKC, volunteers will do a…

  • Help keep Blue-tongues safe

    Help keep Blue-tongues safe

    Spotting a blue-tongue lizard might cause a fright but it is no reason to be concerned, according to a nature educator. Susie Inglis from Nature West is encouraging people in…

  • Albion Station car park closure

    Albion Station car park closure

    The Albion Station car park will be closed from Monday 2 February to late 2026 as construction begins on the first stage of the Melbourne Airport Rail and the rebuilding…

  • From the archives

    From the archives

    Star Weekly looks back on the articles of our predecessors… 40 years ago 29 January, 1986 Angry Deer Park residents have taken action in a bid to stop proposed industrial…

  • Tigers’ settling in

    Tigers’ settling in

    Purchase this photo from Pic Store: 512549 Sunshine United is slowly getting the confidence back and with it wins are coming in the Victorian Turf Cricket Association Isaacs Howarth Shield.…

  • Sunset Safari returns

    Sunset Safari returns

    Sunsets are pretty good, but sunsets on the savannah are wild. Werribee Open Range Zoo’s Sunset Safari event is returning this year and will feature a big addition– to say…

  • Eagles find winning groove

    Eagles find winning groove

    Purchase this photo from Pic Store: 465514 Sunshine Eagles have gained back momentum ahead of a few big weeks in the Baseball Victoria summer league premier 1 first nine competition.…

  • Concerns over AI safety

    Concerns over AI safety

    The eSafety Commissioner is sounding the alarm over the use of the generative artificial intelligence system known as Grok on the social media platform X, following concerns that the tool…

  • Serving up more public transport for Australian Open

    Serving up more public transport for Australian Open

    Thousands of extra public transport services will be available for tennis fans heading to the Australian Open. Public and Active Transport Minister Gabrielle Williams announced that almost 5000 extra trams,…

  • Awards to honour state’s sporting heroes

    Awards to honour state’s sporting heroes

    Nominations are now open for the 2025 Victorian Sport Awards (VSAs). Presented by the Victorian Government and Vicsport, the VSAs are the most prestigious night for the state’s sporting and…