BRIMBANK NORTH WEST
Home » News » Future of Kaufland’s Braybrook site unclear

Future of Kaufland’s Braybrook site unclear

The future of the Braybrook site earmarked to be part of German supermarket giant Kaufland’s foray into Australia remains unclear.

Kaufland had lodged an application with the state government to open a store at  81 – 85 Ashley Street, Braybrook.

The application was one of nine lodged in September to be reviewed by an independent panel.

But on Wednesday the company did a major backflip and withdrew from its planned Australian operations.

In a statement, Kaufland said that after careful consideration, it has decided to undertake an orderly withdrawal from the Australian market and concentrating on its European markets in the foreseeable future.

The company said its existing Australian investments, including properties purchased for retail outlets and distribution infrastructure, will be discussed with the relevant parties in coming days.

Just four months ago the company said it was looking “forward to creating thousands of jobs and creating opportunities for local businesses” but on Wednesday its acting chief executive Frank Schumann was apoloigising for any inconvenience caused.

“This was not an easy decision for us. We always felt welcome in Australia. We would like to thank our employees and we apologise for the disruption this decision will cause,” Mr Schumann said.

“We would also like to thank our business partners, who offered us great support over the last few years.

“We would also like to thank the government for being very open-minded to our projects.”

The company had already begun work on a $459 million investment to build its distribution centre and headquarters at Merrifield Business Park in Mickleham.

However in a post made to its Facebook account, Merrifield Business Park representative said Kaufland’s decision was news to them.

“This afternoon we have become aware of media reports detailing Kaufland’s intention to withdraw from the Australian market,” the post said.

“As you may know, Kaufland is in the process of acquiring land at Merrifield upon which they are currently building its proposed distribution facility. Kaufland has not yet advised us of its plans for the Merrifield facility.”

Digital Editions


  • Eagles looking for consistency

    Eagles looking for consistency

    Purchase this photo from Pic Store: 520809 Sunshine Eagles know they need to be on their A-grade game for the rest of the Baseball Victoria…

More News

  • Georgies top flight return

    Georgies top flight return

    Purchase this photo from Pic Store: 534346 It was a day almost eight years in the making for Caroline Springs George Cross on Saturday. The Georgies made their return to…

  • Aussie kids salt risk

    Aussie kids salt risk

    Research from Deakin University has suggested most Australian children are at risk of developing high blood pressure at a younger age due to eating too much salt. In a new…

  • Finalists announced for AFL community venue award

    Finalists announced for AFL community venue award

    The 2025 finalists have been announced for the AFL’s Ken Gannon Football Facilities Award, recognising the projects that set the benchmark in best-practice design and development to help the continued…

  • New toolkit to help women report abuse in sport

    New toolkit to help women report abuse in sport

    Australian women face significant risk when disclosing gender-based violence in sport and quite often receive inadequate or harmful responses according to new research from La Trobe Univeristy. The research project,…

  • Celebrity alcohol ads slip into teens’ Insta feeds

    Celebrity alcohol ads slip into teens’ Insta feeds

    Celebrities are promoting their own alcohol products on Instagram without a clear disclosure of advertising content and almost all posts are visible to underage users, according to new research from…

  • Multicultural health committee expanded

    Multicultural health committee expanded

    Victoria’s Multicultural Health Advisory Committee has been expanded in an effort to make the state’s health system more inclusive and increasingly diverse. Health Minister Mary-Anne Thomas unveiled the strengthened and…

  • Residents encouraged to mind water usage

    Residents encouraged to mind water usage

    Residents across Melbourne’s north and west are being called upon to reduce their water consumption as state storage levels fall to 61% of capacity. This current level marks a decrease…

  • Additional health test for newborns

    Additional health test for newborns

    Victoria has become the first Australian jurisdiction to include sickle cell disease in its universal newborn health screening program. This expansion brings the total number of rare but serious conditions…

  • More than four walls

    More than four walls

    Purchase this photo from Pic Store: 530350 For people who are socially isolated, culturally diverse or part of the LGBTQIA+ community, finding a space where you feel safe and welcomed…

  • Johns’ new challenge

    Johns’ new challenge

    One door closed and another opened for new Keilor Thunder signing Matt Johns. Johns, who had been playing in Queensland, was set to play basketball overseas late last year. When…