Derrimut might be one of Brimbank’s furthest suburbs from the city, but distance to Melbourne’s retail mecca hasn’t stopped its residents from staying abreast of the latest trends.
People who call Derrimut home have just been named Brimbank’s most fashion-conscious, according to research complied by data analyst Defin’d.
The data, which used statistics from the Nielsen Consumer Media View survey and the last Census, has put Derrimut in top spot on a list of Brimbank’s most fashionable suburbs based on responses to questions such as “Do you like to keep up with the latest fashion trends?” and “Do you like to appear stylish?”
Stephen Lee, of Defin’d, said the research produced some unexpected results. “I was a little bit surprised as well,” he said, when asked whether he expected Derrimut to perform on par with Armadale and Clifton Hill.
“What was interesting when we did this was there were a few surprise suburbs that come out,” he said.
Albion residents were named the second most fashion forward, followed by people who call Sunshine and Sydenham home.
Keilor Park was the least fashionable suburb in Brimbank, just pipping Keilor to the unfortunate title.
Cairnlea hairdressing student Sener-Aziz Oktay (pictured) said despite his suburb’s lack of strip shopping, he considered looking dapper a high propriety. Mr Oktay is a fashion designer in his spare time, specialising in couture wear.
“Dressing well is very important to me, the way you dress represents who you are,” he said. “It’s a confidence thing. When you’re dressed well, you feel fantastic.”
