A new responsible pet ownership campaign by Brimbank council is urging animal lovers to get their pets microchipped and registered.
The campaign – Microchip. Desex. Register – is aimed at educating the community about the need to get their pets desexed and follows the council’s adoption last year of its Animal Management Plan 2017-2021.
Mayor Margaret Giudice said Brimbank residents had a strong love for their pets, but needed to ensure they had appropriate care.
“It’s important we educate the community about the responsibilities and expectations of pet owners in Brimbank, particularly in relation to desexing and pet registration,” Cr Giudice said.
“While there are more than 10,000 dogs and 3000 cats currently registered in Brimbank, we know there are still many out there in the community that are not desexed and remain unregistered.
“Last year we received more than 5000 calls from the community with complaints about dogs and cats [and] we also collected about 960 dogs and more than 1800 cats.”
Brimbank is one of six Victorian municipalities where it is compulsory for all dogs and cats to be desexed prior to registration, unless exempt.
This requirement is aimed at reducing overpopulation and high euthanasia rates for dogs and cats.
