A winning idea with bite

The team at Coles Braybrook are encouraging shoppers to get behind the cause.

A partnership between Coles and SecondBite is giving shoppers the chance to help deliver meals to those in need this winter.

Shoppers at Coles stores can purchase a $2 donation card for SecondBite – a national charity which redistributes surplus food donated by Coles to disadvantaged Australians.

All funds raised from the initiative will go towards SecondBite’s operating expenses such as fuel, transport and refrigeration.

Coles Braybrook store support manager Warren Reynolds said the partnership was a win-win.

“It’s a wonderful idea and it’s helping put food on people’s tables, which is the major thing,” he said.

“There’s charities out here that provide food and housing to those in need, but we want to do our bit too by donating our food which could otherwise wind up in landfill.

“Instead of going to waste, foods like our fresh produce go to those in need.”

Mr Reynolds said there was a number of ways the community could contribute.

“Shoppers can purchase a SecondBite card at the checkouts, but they’re also welcome to donate food,” he said.

“The other thing they can do is make a donation at the checkout, rather than buy a card. They’re able to donate as much as they like.”

The initiative will run until July 29.