With illuminated traffic boards and cranes operated by children, organisers believe the most interactive Big West festival yet will help promote a redefinition of the western suburbs.
Launching the 2013 festival last week, curator Marcia Ferguson said the west was becoming as much known for its artists as its working-class and industry.
“I sense a change in perceptions in some sectors but not others,” she said.
“Most notable is the gentrification of the west, which creates issues for residents who can no longer afford to stay in their local community and move to outlying areas.
“It’s really important that Big West expands into these sectors so cultural opportunities, the cement that holds community together, are freely and readily available.’’
This year’s festival program, which includes the return of Braybrook’s Big Day Out after a four-year absence, boasts 65 events, of which 80 per cent are free.
Ms Ferguson said the festival was unlikely to become an annual event.
Big West will run from November 22 to December 1.
