Tate Papworth
A Sydneham based Miss World Australia contestant is ditching the makeup for a worthy cause.
Leonarda Vella is one of a number of contestants taking part in Makeup Free Day on July 3.
Ms Vella said there was plenty on incentive to take part in the initiative.
“I’m really excited to be able to help out with the event and support Variety – a charity which supports sick kids,“ Ms Vella said.
“I also hope it inspires people to embrace who they are… I really believe we don’t need to hide behind things like makeup.“
On the day people are encouraged to share their best makeup free face.
Ms Vella said social media has played a major role in her fundraising efforts during the COVID-19 pandemic.
“I wanted to be a part of something to make a difference and I heard about the charity side of Miss World Australia and decided it would be a great opportunity to raise money and help people in need,“ Ms Vella said.
“It’s been a very big challenge to raise money because I haven’t been able to host events so I’ve turned to social media a little bit to try and help.“
Miss World Australia national director Deborah Miller praised the contestants for taking part in the cause.
“Make up can enhance what nature blesses us with genetically in terms of bone structure and features,“ Ms Miller said.
“We want to pioneer letting your inner beauty glow and radiate like a shining light.