Brimbank residents are being urged to slip, slop and slap as Cancer Council Victoria and the state government kick-start a six-week SunSmart campaign reminding Victorians about the dangers of excessive sun exposure and tanning.
The campaign includes print, radio, TV, cinema and online ads running until early March, in line with the peak-summer UV period.
State Health Minister Jill Hennessy said more than 40,000 cases of skin cancer were treated in Victoria each year.
In 2013, 2307 Victorians were diagnosed with melanoma and 374 people died of this most serious of skin cancers; a further 86 died of other skin cancers.
“Skin cancer is one of the most preventable forms of cancer,” Ms Hennessy said.
Chanel Bartolo took heed as she enjoyed the sun at Keilor’s Cliff Harvey Lagoon Reserve.
